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Retail Internationalization in China: Expansion of Foreign Retailers Lisa Qixun Siebers

Retail Internationalization in China: Expansion of Foreign Retailers

Lisa Qixun Siebers

Published September 15th 2011
ISBN : 9780230293373
Hardcover
192 pages
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 About the Book 

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developedMoreAs potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalisation.